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For many people who menstruate, adolescence was likely uncomfortable, confusing, and maybe even embarrassing. Matrix is dedicated to erasing the stigmas surrounding periods and puberty. Our goal is to provide a positive, comforting, and educational experience for you people who are experiencing puberty and periods for the first time. The Matrix visual identity features fun, bright colors to attract a younger audience as well as bold, abstract shapes meant to emulate bodies not specific to any one type.