Whole Foods Meatless Monday Ad Campaign

Factory Farming has a significant impact on the Earth’s resources, and one way we can combat the effects is to eat less meat. For this campaign, every Monday the popular grocer Whole Foods will take their meat products off the shelves to help reduce greenhouse emissions. This campaign not only gives an insight into the problems of factory farming but also gives people a way to contribute to decreasing the resources we use. Characters representing the impacts of factory farming were utilized in order to address the audience in a non-threatening manner.

In collaboration with my bestie Rebekah Dolbin.

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